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Marketing doesn’t have to be a mystery. Over a fifteen-plus-year career in the marketing space, Champagne has amassed a treasure trove of knowledge about branding and marketing, and he shares his sometimes candid, often chuckle-worthy, and always clear advice with his readers here. Starting with his own tale about how he learned the consequences of good money poorly spent (spoiler alert: it involves a yard sale, a station wagon, and a confused and frightened duck named Quackers), Champagne breaks down the mystery of marketing, one question at a time. Offering a thorough overview of the crisis points that strike fear into the hearts of startups and gold-standard companies alike, Champagne offers solid solutions that promote strategic thinking and consistent execution. If you’ve ever wondered how to stop wasting money, time, and energy; if you’ve ever felt lost, in need of a road map; if you’ve ever wanted to get folks in the door and dollars in the drawer—this is the book for you!
Gain an edge by managing these common pitfalls and ensure you are getting optimal results from your marketing campaigns.
Brand identity, customer insights, marketing tools, campaign planning, and execution. Learn why expert oversight of these critical areas will help you avoid a brand crisis.
Champagne Marketing Course
Derek and Valerie teach you all their secrets for:
> Building a Unique Brand
> Identifying Target
> Researching the Competition
> Building a Step-by-Step Action Plan that Gets Results!
Are you looking for support in your business life? Or in your personal life? Or not really because you believe you have it covered? Tales of A Mastermind is a book about the personal experiences of the View from the Top’s Iron Sharpens Iron (ISI) Mastermind 11:30 AM group members. This manuscript has not just one author but ten. In each chapter, you will experience the personal journeys in which the meaningful relationships of these men hold each other accountable to an understanding: One man is no man, and we need one another. The ISI Mastermind is a group of individuals who come together to encourage, edify, and lift one another up. If you are reading this, it’s not a mistake, coincidence, or sheer chance. You are meant to read these stories, feel their impact, and perhaps if you’re honest with yourself, you’ll find that you are meant to join a mastermind group.
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