To keep up with the rapid evolution of marketing, Derek Champagne has released an updated edition of his best-selling book, Don’t Buy a Duck.

Coming March 2021

Marketing doesn’t have to be a mystery.

I was 8 years old, and my mom had given my brother and me $5 each to spend on the oject of our choosing.

With all the sense of an 8-year-old, I chose a duck. He even had a little string tied to his webbed foot advertising his price at $10; he was perfect, I had to have him. I convinced my brother to go in on the duck with me, and I told my mom about my decision.

“Are you sure you want to spend all your money on that?” She seemed to know something I didnt, but there was no talking me out of it… There was no turning back. I paid for the duck and watched as he was gingerly placed into a cardboard box, which I carried into the car and into the backseat… and we took off for home.

The buyer’s remorse hit me a few minutes later as the duck popped out of the box, flying and squawking around the back of the car. That bute little duck i just had o have had suddenly morphed into a monstrous alabtross, and it was on the attack.

Luckily, we were able to pull over and let him out into a neighbor’s pond, where he looked right at home. I wasn’t going to be stuck with this wild animal I’d bought on impulse, but that sinking feeling of having wasted all my money on a whim stuck with me.
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About the Author

A true entrepreneur from an early age, Derek Champagne has always been interested in fostering connections and finding an audience, in both the marketing and music fields. Now CEO of The Artist Evolution, a marketing, design and practice management firm he founded in 2007, Champagne helps businesses of all budgets design and implement marketing strategies that work.

He’s developed and managed brands and marketing campaigns in multiple industries from start ups to household names. He has pioneered marketing strategies in the medical and dental communities, and has used his twenty-plus years of advertising, branding, and marketing experience to build a formidable business. He is a frequent guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter.

Champagne is endorsed by the ASDA as a trusted marketing resource, and he is an advisory board member and a guest contributor for national publication, Dental Entrepreneur Magazine. He is a frequent guest lecturer at business conventions and college business marketing classes covering marketing and social media subject matter. Champagne is also a nationally published musician who has made musical contributions to the soundtracks of television shows on ABC, MTV, Bravo, Oxygen, and the E! Channel.

When he’s not making music or marketing strategy, he enjoys volunteering for non-profit organizations in his home state of Arkansas, spending time with his wife and two children, playing his guitar, enjoying the occasional game of golf, and staying actively involved in his church.

@Copyright 2018 Derek Champagne. All Rights Reserved.